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Emily Scarratt

coming soon - CatWatch (and others)

Posted by British Bird Food 22/05/2012 0 Comment(s)
CatWatch is the product of Concept Research Ltd, they have several devices on the market for the electronic protection of bird feeding areas from cats, dogs, foxes and pests. British Bird Food are about to stock the complete range of products for the protection of bird feeding areas and so we though it a good idea to get to know them first. So here is a brief history of CatWatch by Farouk Dhalla. Living in North London, a common problem in the neighbourhood was the congregation of cats in the back garden and losing the wild birds they were trying to encourage. Despite best efforts the problem persisted. In 1992 a program on TV about how dogs react to ultrasound whistles prompted Farouk to purchase a dog whistle, he tried it in the back garden on cats, and they hurried away every time he blew it. The neighbour had a similar problem and was also interested in finding a solution and so they decided to try to come up with a marketable solution. We discovered that the dog whistle emits a sound of about 23KHz to 53KHz. Human hearing only goes up to around 20KHz. This was the basis of the experiment. To find a device that detected the presence of cats and triggered a high frequency alarm which could not be heard by humans. They contacted a small electronics firm called Challenge Electronics Ltd and set up a small trial. After two weeks it was decided 24KHz was the right frequency. Next was the commercial  side of manufacturing a device that would work effectively in all weather conditions and take the steps to establish a market for such a device. As a result, Concept reasearch was a partnership between Farouk and his neighbour Phil Houston and set up a business to create a product called CatWatch. The first batch of CatWatch devices were delivered in September 1993. They had a range of 12 metres and the right frequencies and advertising the product began. The product was a success from the outset and soon they had to move to larger premises and soon had enquiries from garden centres wanting to stock CatWatch and so they were soon found to be supplying retailers as well as the mail order business to the public. In 1994 the RSPB started to stock the product in some of their shops in the reserves. A test was carried out at the Little Tern colony at Great Yarmouth and Graham Durgan was the warden at the time. He found an immediate decline in cat predation adn continued using CatWatch each year, with encouraging results. In 2003 it was agreed that the RSPB would carry out scientific tests to determine the efficacy of CatWatch. One hundred and fifty RSPB members were given CatWatch units and the testing lasted for two years. The results were very positive and showed a marked reduction in cat visits during the trials. CatWatch has now been endorsed by the RSPB and carries their logo to signify the relationship between the two companies. CatWatch is the only cat deterrent to have the endorsement of the RSPB and so that is the main reason for British Bird Food recognising the effectiveness of the device. In the next few weeks British Bird Food will be stocking CatWatch, FoxWatch, PestFree, CatFree and PestController. We hope the above information about Concept reasearch and the development of the CatWatch device is useful to our customers and will be happy to help with any question.

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